All the details of Victory Park’s bid to bring Amazon HQ2 to Dallas

Visiting Amazon’s Seattle offices a number of times, Reese said the demographic of the typical employee is similar to residents in Uptown and downtown Dallas. “This is a younger demographic versus what drove Toyota to Plano was more about home prices and school districts,” Reese said.

“This area of town is made to order,” said Walt Zartman, senior vice president at Hillwood, adding the pitch includes multiple actual photos of amenities such as urban parks, trails and street scenes versus the drawings of similar settings that other developers will present.

“It’s all here. There’s no need to imagine it,” Zartman said.

The Victory Park-proposed site located on the northwestern edge of downtown covers 36 acres where several buildings can be built in an area around the Perot Museum of Nature and Science, Woodall Rodgers Freeway and I-35. Included is the historic Brewery building in the West End District and stretches through Victory Park to empty parcels north of the American Airlines Center.

The first building with the 500,000 square feet that Amazon said it ne for Phase 1 will be built next to the existing Victory Park DART transit station, Reese said. DART has a proposal to add another stop at the Perot Museum in 2024, he said.

The proposed buildings include one north of Woodall Rodgers Freeway right across from the El Fenix restaurant. The historic El Fenix restaurant would stay, but parking lot around it is part of the new building plan.