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“International inbound travel is the No. 2 U.S. export, and making its pace of growth a national priority could be a difference-maker in helping to keep the country out of a recession,” said U.S. Travel Association President and CEO Roger Dow. “Right now, the country is not capturing the full economic potential of overseas travel, but there are some turnkey policy solutions that could help to address that—starting with congressional reauthorization of the Brand USA tourism marketing organization.”
U.S. Travel notes that the reauthorization of Brand USA could lessen the blow and its unique funding model doesn’t cost U.S. taxpayers a dime. The agency will expire next year without immediate action by Congress and is a crucial program for ensuring the U.S. remains competitive in the race for international tourism dollars and their resulting economic benefits.
According to U.S. Travel, Brand USA’s marketing efforts over the past six years have brought 6.6 million incremental visitors to the U.S., generating $47.7 billion in economic impact and supporting nearly 52,000 American jobs annually.