Paytm and Singapore Tourism Board have joined forces to promote Singapore Tourism in India
As part of the agreement, Paytm’s platform will feature a microsite with Singapore‘s latest brand ‘Passion Made Possibe’ related branded content. STB and Paytm will also run a series of print ads and radio buys.
GB Srithar, regional director, South Asia, Middle East Africa (SAMEA), STB said: “ Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes. Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore.”
Abhishek Rajan, vice president, Paytm added: “This alliance with STB will augment digital payments revolution by helping more Indians discover about Singapore as an engaging and diverse tourist destination and enable them to book tickets for Singapore through Paytm.”
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