Israel Appoints Sammy Yahia as Director of Tourism for India and Philippines

The Israel Ministry of Tourism has appointed Mr.
Sammy Yahia as Director of Tourism for India and Philippines,
effective 3 June 2019.

Prior to his appointment to India, Sammy was the
Director of Marketing Communications for Israel Ministry of
Tourism from 2012 to May 2019. During his tenure there, he was awarded ‘Employee of the Year – Civil Service Commission’ and received a certificate of appreciation from the Minister of

Tourism and the Director General for his valuable contributions.

Sammy completed his BA in Social Sciences, Sociology and Anthropology from the Hebrew University of Jerusalem and also has a MBA in Marketing and Communication from the

University of Derby.

Speaking of his appointment, Sammy said, “The arrivals from India have amassed expectations in the last few years to present some record-breaking


While keeping the current momentum going, the goal is to
place India as one of the top global source markets for Israel. Besides the metropolitan cities, continuing to capture Tier II cities would be the strategy to lure travellers to consider Israel for a leisure holiday offering dynamic experiences catering to

varied interests.

Having said this, our office will aggressively
work towards increasing connectivity between India and Israel by
introducing new airlines to service the route.”

 Visitor arrivals from India have grown from 35,000 in 2014 to almost 71,000

in 2018.

 Israel hopes to surpass its achievements of last
year – a whopping 21% increase in Indian tourist arrivals, which
elevated India to the 12th position among top source markets for
Israel worldwide.

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