Travel

Indonesia Tourism Award 2017 held to commemorate World …

28 January 2018

The last day of Tourism National Coordination Meeting III was held coincidentally with the World Tourism Day on Sept. 27.

To commemorate the two occasions, the tourism ministry hosted an award show called Indonesia Tourism Award 2017 at Bidakara Assembly Hall, Jakarta.

The awards were divided into five categories such as Indonesia Sustainable Tourism Award (STA) for the best tourist destination developer, Green Hotel Award Indonesia for the best hotel, Archipelago Restaurant Design competition for the best designer or architect, Homestay and Community-based Tourism Appreciation and Tourism Awareness Group (Pokdarwis) Award.

“Indonesia Tourism Award 2017 is one of the efforts to improve Indonesia’s Environmental Sustainability Index (ESI), it also aims to give awards for those who have committed to sustainable tourism and managing the tourism in their places,” explained tourism minister Arief Yahya.

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According to data from Travel and Tourism Competitiveness Report (TTCI) 2017, Indonesia’s Environmental Sustainability Index is at the 131stspot, up three places from two years ago.

Some of the winners from this award will represent Indonesia to compete at the ASEAN Tourism Awards 2018 that will be held during ASEAN Tourism Forum (ATF) in Chiang Mai, Thailand in January 2018.

Arief said that the award is important because of three reasons: Confidence, credibility, and calibration.

Receiving an award will boost up the confidence level and credibility that in turn will help to market the product or service. The last one is calibration, an award helps in determining the position of a product in the market and amongst its competitors.

Apart from high-ranking officials, Indonesia Tourism Award 2017 was also attended by celebrities such as Pevita Pearce and Rossa who were given an award for being an endorser of the  Wonderful Indonesia tourism brand.

The team behind the video The Journey of a Wonderful World consisting of Condro Wibowo, the video’s director, David and Widika who starred in the video were also in attendance. The video won two awards at the UNWTO (United Nation World Tourism Organization) Award-Tourism Video Competition. (asw)