How likely are Brits to travel in comparison with this time last year and where are they going?
A new YouGov survey reveals that 77 per cent of Brits are no less likely to travel compared with this time last year but individual destinations have experienced decidedly mixed fortunes over the past 12 months.
Despite a period of seismic change across Europe, America and beyond, Brits have revealed their wanderlust remains largely unaffected with a staggering 77 per cent saying they’re either ‘more likely’ or ‘no more or less likely’ to travel compared with the same time last year, according to a YouGov survey for Airport Parking and Hotels Ltd.
Providing a unique insight into how the events of a turbulent six months on the domestic and world stage may have affected travel plans for the British population, the report also includes an interactive tool to contrast regional voting in June’s EU referendum with our current willingness to travel compared with 12 months ago. Use APH.
com’s interactive tool to compare how the British regions voted in the June Referendum with their travel intentions now. Going beyond Europe, the tool shines a light on how events have impacted on domestic travel along with our willingness to visit Donald Trump’s America.
Britain’s vote to leave the EU and America’s choice of Donald Trump as its 45th president are the stand-out events of the past 12 months, but how might they have affected the British population’s travel plans to Europe and the USA?
The majority of Brits voted to cut political ties with Europe, but the ‘Leave’ vote hasn’t translated into animosity towards the Continent, with a net 22 per cent of us ‘more likely’ to visit the Continent and 53 per cent reporting ‘no difference’ to their Euro-travel plans compared with 12 months earlier. This left a net figure of 20 per cent who said they’d be less likely to head for the Continent compared over the same timeframe.
Regional results for European travel: With Londoners revealing themselves as fervent Europhiles in the June Referendum, it was perhaps little surprising to see the capital coming out in solidarity with the Continent – returning a table-topping 29 per cent saying they were now ‘more likely’ to visit compared with a year earlier.
Despite returning the largest ‘Leave’ vote in the Referendum – at 59.
3 per cent – the West Midlands trailed only London in positive Europe-bound intentions, with 28 per cent of those questioned saying they were ‘more likely’ to visit Europe compared with 12 months ago.
While the West Midlands turned-tables from top ‘Leavers’ to keen Euro travellers in the APH study, the same doesn’t apply for the East Midlands.
Other regions with a waning interest in travelling to Europe include the East of England at 24 per cent ‘less likely’ to travel and the South East with almost one in four not making travel plans involving the Continent.
Despite returning an emphatic poll-heading 62 per cent vote to remain within the EU, Scottish respondents appeared to show indifference to subsequent European travel, with the region no ‘more’ or ‘less’ likely to visit the Continent compared with this time last year.
Both the ‘more’ and ‘less’ camps returned a 21 per cent vote, with 54 per cent saying ‘no change’.
The study reveals age plays an important role.
With the majority of younger people voting to remain in the EU, data from the APH survey shows these travellers enthusiastically embracing the Continent with 44 per cent of 18-24-year-olds saying they’re ‘more likely’ to visit Europe than they were 12 months ago.
However, the older you get, the enthusiasm for European travel matches the trend of voting in the June Referendum, with those aged 55+ revealed as 25 per cent less likely to travel to Europe than they were this time last year.
With unfavourable currency conversion from sterling to dollar and the controversial figure of Donald Trump inaugurated as President, the APH.com survey reveals that overall, Brits are a net 28 per cent ‘less likely’ to travel to the US than they were 12 months ago.
Just 12 per cent said they were actively ‘more likely’ to cross the Pond.
Perhaps in reaction to widely reported historical remarks made by Donald Trump, the APH survey revealed British women feel much ‘less likely’ to travel to the US than males – with almost one-in-three taking a negative stance compared with 12 months ago.
In comparison, just under one-in-four British men said they’d now be ‘less likely’ to visit the US.
Attempting to book a seat on a transatlantic flight is likely to put you in a very short queue, with the APH survey revealing that no regions of Great Britain are net more likely to travel to the USA when compared with those who are net ‘less likely’ to travel.
The regions with the highest ‘least likely’ to visit the US statistics are the East Midlands on 37 per cent, the West Midlands on 35 per cent along with Scotland and the South East where 31 per cent say they’re now less likely to visit the US compared with this time last year.
Download the full data sheet for global travel here: