Exco: Perak tourism ambassador poster in English and Chinese for marketing purposes
IPOH, Aug 2 — State Tourism and Culture Committee chairman Tan Kar Hing today explained that the use of the English and Chinese language instead of Bahasa Malaysia in the official poster of the Perak tourism ambassador is only for marketing and promotional purposes.
Tan said Chinese tourists are among the top three foreign visitors in Perak, with a total of 1.34 million visitors last year, an increase about 7.6 per cent compared to the year 2017.
“It will be easier for the media or travel agency there to understand and the posters,” he told a press conference at the Weil Hotel here.
The poster, featuring the Ipoh-born internationally-acclaimed singer and songwriter Michael Wong, uploaded to Perak Tourism’s Facebook page yesterday, was heavily criticised for not including the national language.
The poster carries information only in English and Mandarin.
The poster on Perak Tourism’s Facebook page, featuring Ipoh-born internationally-acclaimed singer-songwriter Michael Wong, was heavily criticised for not including the national language. — Screenshot from Tourism Perak Facebook Page
“We will definitely improve the poster when we do a version for the locals. Maybe we can have the information in Bahasa Malaysia and Tamil or even in Japanesewhy not?” he added.
On the appointment of Wong as the Perak tourism ambassador, Tan said that the entertainer not only has fans from China, but also a large fan base in East Asian countries such as Taiwan, Hong Kong, Japan and Korea.
“He will promote Perak through his own story and unique experience as a local. His promotion about Perak will focus on four themes mainly — Island, Adventure, Food and Culture,” he said.
Wong’s hit Fairy Tale or Tong Hua has been translated to 11 languages, including in Malay with the title Cinta Arjuna and was sung by Singaporean singer Aliff Aziz.