Empire State Building Store sets tourist retail benchmark

North American travel retail firm Hudson Group has announced the unveiling of the Empire State Building Store, part of the reimagined Empire State Building Observatory experience. The newly renovated 4500sqft retail space offers more than 800 items exclusive to the property, including destination mementos, curated souvenirs, and modern luxury, as well as a new shop-in-shop experience, Empire on Fifth.

“With our US$160 million Observatory upgrade, the redesign of the Empire State Building Store elevates the retail experience at the building and caters to our guest’s interests,” said senior VP of the Observatory Jean-Yves Ghazi.

“From the King Kong section to exclusive merchandise from top brands Baccarat Crystal, Puma, Swarovski and more, there truly is something for everyone”.

The Empire State Building Store is one of more than 300 specialty retail locations operated by Hudson Group.

“Hudson Group is elevating the gift store experience in our properties across North America by bringing 30 years of travel retail experience to tourism,” said Hudson Group CEO Roger Fordyce. “We could not be prouder to partner with Empire State Realty Trust to offer this new amenity to visitors at the most recognised building in the world, the Empire State Building”.