Eduardao Lafforgue to head NOTL Chamber of Commerce

After 18 years there’s going to be a new hand at the helm of the Niagara-on-the-Lake Chamber of Commerce.

In April, longtime chamber president Janice Thomson announced she would be leaving the post, taking on a new role as CEO of Niagara Falls Tourism. Now the NOTL chamber has announced it has found her replacement in Eduardo Lafforgue.

“Niagara-on-the-Lake is competing for the top positions against the best wine tourism destinations in the world, the unique combination of natural sceneries, unique products, heritage, culture and a friendly, open population gives this town a special pole position in the tourism race,” Lafforgue said in a press release this week.

Scheduled to begin June 17, Lafforgue brings with him considerable experience in the marketing and tourism development sector, most recently as CEO of Headwaters Tourism.

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Thomson leaving NOTL Chamber of Commerce

The new president is no stranger to the world stage either. He worked in Europe, starting in 2004 as vice-president of acquisitions for Intrawest before moving on to direct more than 80 tourism marketing and development projects for locations such as Libourne-St. Emilion in France; the Lefkadia Wine and Wellness Valley in Russia; Barcelona; le Grand Evreux Agglomeration; Antigua and Barbuda; and St. Lucia.

“I am thrilled to be joining the business community of Niagara-on-the-Lake,” he said.