Alternatives to Oyo Surface for Independent Budget Hotels in Asia
Former Expedia executives set up Zuzu Hospitality Solutions, one such startup targeting two- and three-star hotels. Find out its model in this week’s featured article below. And as our Singapore-based Skift Asia contributor Yixin Ng writes, Zuzu offered compelling views why solutions to help Asia’s budget hotels rise from obscurity — and be visible, bookable, enjoyable, and profitable — are still imperfect.
This means there are lots of opportunities to reinvent the market — and that’s a good thing. As Skift has recently reported, it’s becoming doubtful whether a model such as Oyo can be sustainable with the kind of scale it’s working with.
A plug-and-play with online travel agencies also isn’t ideal, as the small hotels get lost in the shuffle of search results, argued Zuzu. Moreover, it said that too many SaaS companies come out of the United States, with most skewed toward big hotels.
The region’s supply of budget hotels is just waiting to be remodeled. They are vital to Asia’s tourism growth. Millions of new travelers are emerging in the Asia-Pacific as disposable income rises. The region ne affordable, efficient, and reliable low-cost hotels to accommodate them.
Skift Stories and More Expert Insights
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Soneva Jani, Maldives. Photo: Soneva
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How Global Hotel Chains Differ in Approach to Asia-Pacific’s Huge Opportunity: Who has the best setup in Asia? No one-size-fits-all approaches there. But as competition increases amid a softer market, expect strategies and structures to evolve.
Marriott’s Mission: Make W Hotels Cool Again: W Hotels were once the hottest hangouts in town but two decades after its creation, it has been overshadowed by its younger competitors. Marriott inherited the W Hotel brand when it bought Starwood in 2016. Now it’s up to Marriott to make the W brand shine again.
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